Pillars: Awareness

Before a victim can reach out, they have to believe someone will listen and understand.

In 2025-2026, VST undertook the largest public awareness campaigns in its history. Each campaign, funded through Ontario's Action Plan to End Gender-Based Violence, took on a critical issue victims face.

Together, they helped more people know that with VST's support, no victim is ever alone.

Campaigns

Anti-Gender-Based Violence Campaign

Anti-GBV Campaign

200 Million

Impressions Across Toronto

The ads ran on streetcars, buses, and subway platforms, online and on television.

The campaign aimed to help more victims recognize the signs of abuse and seek support.

See the Campaign

Testimonials: In Their Own Words

Testimonial videos featured VST clients sharing their experiences as victims, and survivors.

Story Series

Spoken in their own words, the series helped more people recognize VST's role supporting victims at every step of their healing journey.

She allowed me to be me, and that's helpful.
Today my life is beautiful.

Cristy + Julia

PSAs

Safe Spaces — 60 Second PSA

VST's PSAs drove home the message that, with VST support, no victim is ever alone.

31.5M

Impressions across television + social media platforms

Each short film featured a victim and a Crisis Counsellor to show how VST shows up, without judgment, in people's time of greatest need.

Motel

Bathroom

Under the Bed